Breathing new life into the O2 brand for a digital-first future.
Client O2 Telefonica
Role Creative Director
Year 2023
O2, one of the UK’s leading telco brands, is known for its iconic identity centered around the concept of oxygen. However the current system was designed for print
and over the years the idea of oxygen had started to be diluted.
We wanted to build more purpose into the use of Oxygen, through colour, the bubble and typography, as well as set the brand up for a digital first future.
A bubble, redesigned for flexibility and interaction
Adding more flexibility to the brand through colour
A bespoke typeface, full of character
An identity that stretches from screen to arena
