Google Local

Opportunity Finder

An online tool that helped small business owners understand the power and opportunity that Google data offered with finding customers and improving their businesses.

Client Google
Role Creative Director
Year 2020

The Problem

Google for Small Business offers a free suite of tools, to help SMB's show there best selves online. From managing their opening hours, to responding to customer reviews, it's extremely powerful. But only around 30% of business manually updated and stayed on top of their listings, often prioritising Facebook as that's where they believed their customers to be.

Users that engaged with Google for Small Business, are 5x more likely to engage with Google's additional paid tools such as Google Ads, PPC and Customer Data Platform.

So how could we showcase the power of Google for Small Business, the importance in showing your best self in search and ultimately drive engagement across the other Google offerings.

The Solution

We chose to showcase the size of the opportunity that they were missing out on. By using real life search data, we could tell how many times a week their business vertical was being searched for. Therefore leaning on the idea of jeopardy, and detailing the opportunity cost of an unmanaged Google profile.
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By providing a snapshot of their current profile status on Google Search and Maps, as well as the size of the opportunity, we could then offer tips and tricks, and ways to improve. Whether they’ve claimed their profile, or they have unresponded negative reviews, we give a clear indication of what point they’re starting from and what move they should make next to improve the efficiency of their profile on Google.

Utilising aggregated search data stored in BigQuery to provide the user with insights about local searches in their area. The solution interacted with multiple APIs, including Google Maps Engine and Google Places, to offer a tailored, seamless experience for users.

This created a personalised experience that meant the user could take meaningful action with their profile.